I am a retired social/personality psychologist who maintains an active consulting and writing schedule.
The focus of my consulting and writing is on how to facilitate change by reducing resistance. Rather than adding inducements for action, I study how to identify and dispel opposition to change. Resistance can be avoided, minimized, confronted, reframed, acknowledged, distracted, used up, or turned against itself using a variety of effective, inexpensive, psychological techniques. If an action didn't have resistance, there would be no need for persuasion. Focusing on how to manage resistance has produced a number of new, interesting, and effective change strategies applicable to persuasion, marketing, psychotherapy, advertising, organizational change, and self-change.